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Channel: Comments on: Further Forrester Thoughts: Business Analysts versus UX Designers
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By: Jen

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Hello Steven. This is my first time posting on your blog. I came across this post about BAs and UX while creating a presentation to a group of BAs at my company. I’m amazed at how closely your thinking is aligned with mind. I will be making the same points that you make here and will use some of your words to articulate them better. My intention for a long time has been to enlist the help of BAs because of their numbers and the potential synergies between their work and UX work.

In a more perfect world, BAs and UX analysts/designers would partner early on a project. But as you put it, there is “0 design” alloted for in highly-IT centric organizations. My hope is that enlisting the help of BAs will be a tactical step along the UX CMM, which is the approach I’ve taken to developing an internal UX practice. I have only heard a few people over the years talk about UX this way, but it resonates with me. I have used this model to describe the roadmap for our practice. Also as a UX practice matures, the organization begins to mature into a customer/user-centric culture. To me, this would be the top-most level of a UX CMM.

Our UX practice is a tiny fraction of the size of the community of BAs. It only makes sense to make partnerships, build bridges, and try to teach colleagues in related disciplines about the strategic importance and business value of user experience, especially if user experience is to become culturally engrained.

And it is very good to hear how similar things are at other organizations – not that this is good, just that we’re not alone. ;-)

Thanks for your post and for the tip about following Gualtieri’s research. Already took care of that!


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